The work I do with companies helps them understand their value, differentiators, and how to inspire their team to execute on a vision.

Designing impactful experiences requires brand authenticity and a holistic approach. That's why I always start with asking why the audience should care — so that we can understand the principles that will drive the work across touch points. My goal is to create experiences that drive results and have purpose in the hearts and minds of customers. 

My design philosophy is led by curiosity.

I incorporate research, design thinking and systems thinking as methods of crafting brands and experiences with resonance. My process involves interviews, insights, strategy conversations, brand pillars, values, design principles, writing, mood boards, and sketches, prototypes or renders. Together, these tools inform a human-centered approach to problem solving.

Some of the methods I use:

• Design Thinking

• Systems Thinking

• Customer and User Interviews

• Brand Platforms

• Creative Briefs

• Archetypes and Personas

• User Flows

• Jobs To Be Done

• Journey Maps

• Team Culture Workshops

• Sprint Methodology

• User testing and both qualitative and quantitative data

I am tool agnostic, meaning I use the best tool for the job given the project requirements.