QuanticMind

Project: Re-brand an advertising analytics tool.

Background:
QuanticMind, formerly InsideVault, was gaining serious momentum as a more intelligent, online advertising solution. The progress they had made building new technology was extraordinary, but they needed their audience to place them as leader in the space. Poised for a rebrand in 2015, they came to me with a big task: develop a logo, design language, brand voice and content for a comprehensive website in a few months. I said yes and we hit the ground running.

Role: Creative Director
Brand & content strategy, site architecture, lead visual and experience design, project management

Team:
VP Marketing: Alex Ortiz
Art Director: Erin Pinkley
Copywriter: Emily Kaufman
Additional team: video production, web development

Timeline: 4 months