Project: Re-brand a web communications platform.

Background:
In 2012, TokBox had recently pivoted from a consumer chat app to an enterprise real-time communication platform. With an outdated brand and fragmented marketing site, it was time to put some real thought behind audience, pricing, positioning and culture.

Role: Creative Director
Brand & content strategy, lead visual and UX designer, site architecture, office design

Scope:

• Visual Language

• Design Principles

• Tone of Voice

• UX and UI of responsive site

• Content Strategy

• Office Design

Team: 
Art Director: AK Haskett
Copywriter: Paul Barrett
Full Stack Engineer: Garret Riddle
Product Manager: Melih Onvural
Interior Design: Janel Holiday

Timeline: 10 months

Website Design

We started from scratch, working with internal stakeholders and existing customers to understand audience segments. We outlined key differentiators amongst similar offerings and from there, formed solid brand principles. Soon we were talking product benefits, customer success stories and target industries. After rounds of visual language concepts, tone of voice and a ton of copy, we released a very comprehensive, responsive, sexy site that gave a consumer appeal to a B2B company.

Scope & Content:

• Platform offering

• Target Industries

• Customer Stores

• Documentation

• Pricing

• Logged in experience for subscription and billing management.

Office Design

The concept of the office design was driven by our company culture and services we provided. Since having just been acquired by global Telefonica, we wanted our office to also reflect the local culture of San Francisco.

Design Principles:

• Playful

• Communal

• Natural

• Collaborative

• Local
  

Interior Design: Janel Holiday
Sign Painting: New Bohemia Signs
Furniture Fabricator: Heritage Supply Co.