Digital Product: A consumer game designed to increase global health literacy.

Background:
In 2014, the founding team had an ambitious goal to give the Health Conscious community due reward for their commitment to health. Our dream was to lower the cost of health insurance by proving someone had above average knowledge of how to stay healthy. We built a game to detect the first ever Health I.Q.. Available on web, iPhone, Apple Watch and Android, users have access to over 300 health quizzes to measure and improve their Health IQ. By earning IQ points, users gain detailed insight into their health knowledge and earn titles such as "Health Guru" or "Health Pioneer." They can follow friends and mentors in the Health Conscious community, post tips, earn rewards and private message questions to leading peers.

Role: Founding Designer
Director of UX Research, Product Design and Brand

Initiatives
Research strategy, facilitation
UX, UI, IxD for web and mobile
Mobile-first development

Team:
Art Director (Brand): Erin Pinkley

Timeline: 1 year

Audience

  • Health Conscious
    Self-motivated & disciplined citizens who put their health as a top priority. Their health interests and needs range across the spectrum: athletes, illness management, recovery, treatment, parenting, caregiving, and general wellness. They want to be a mentor and resource for their community and are constantly seeking a reliable source of information to stay up-to-date on research and facts. However, they are highly critical of most information sources. They are independent people, but are generally involved in some kind of health community whether for fitness, nutrition or wellness. They can be competitive, but appreciate positive encouragement.

Product

Interface components:

  • Auto-advancing, timed quizzes

  • Lists

  • Feeds

  • Commenting

  • Search

  • Image upload

  • Threads

Features:

  • On-boarding, personalization and profile creation.

  • Take over 300 quizzes across health topics to assess your health IQ.

  • Learn as you go with explanations.

  • Level up with badges and earn Elite status in any topic.

  • Follow influential people and friends and discover like-minded people and groups.

  • Track your IQ progress and study previous quiz material.

  • Share results or invite friends via text, email or social media.

  • Ask knowledgable peers about their top-scoring topics.

  • Purchase discounted offerings from cooperative partners.

iPhone

Apple Watch

Responsive web

Key Learnings

  • Accessibility is an important factor when considering UI/ UX. We failed to recognize this.

  • Users want a health informant so features like search are paramount.

  • Users want to retain info and review their quizzes so study and review features would be an important for increasing time in app.